According to the statistics published by Digiday, a social media influencer with 100,000 followers on Instagram charge up to 1000$ per post and 2000$ per 100,000 subscribers on YouTube.
This statistics clearly explains the reason why social media marketing and influencing is being persuaded as a new career option in 2020.
In this post we will discuss about how you can be a social media influencer and make money online.
What exactly is Social Media Influencer?
A social media influencer is a user on social media just like you and me who express his/her opinions on specific product to influence his /her followers towards it.
The concept of social media influencing is a person on social media who can influence his/her followers’ life through social medias for a product or service.
Social media platforms are being crowded each day and it is a better way to market the products through social medias. That is when social media influencers come into play.
Influencers are those who have gathered a good amount of followers in their social media account like Facebook, Instagram, and YouTube in a specific niche. Then the products related to the same niche approach these influencers to use, review or promote their product. And influencers make a good amount on these promotions. There are many other ways social media influencers can earn through their fan base.
How to become A Social Media Influencer in 2020?
Social media platforms are much crowded in 2020 of people who want to establish as a social media influencer.
So you will have to act wise to create your image as social media influencer and achieving success.
I have outlined some points that may help you be a social media influencer in 2020.
1. Pick a Niche
The first step to get a social media influencer job is to pick a niche or topic you want to grow your follower base on.
Be sure to pick a topic that you are passionate about. You’ll be able to express opinions to impress your followers on the topic you are passionate and have knowledge about.
Your niche is what your follower base is going to grow about and you are going to be known about. So if you are going to pick a niche, pick one that you are passionate about like fitness, health, beauty, tech or any other niche and try to stand out in the crowd being unique.
And also be sure to pick a niche that you will stick to the rest of your time. So to become a successful social media influencer, pick a niche and stick to it.
2. Go around and do a research
After you have decided a niche for you, the next step to be a successful social media influencer would be to go around all social media platforms and find out who are the top influencers in the same niche as yours.
It will also be better to find out what is trending currently on the niche of your choice.
It will be better to find out how crowded your niche is and also what social media channels is the crowd mostly on.
3. Determine your social channel and media type
Social channel here means the online social media platforms (like Facebook, Instagram, Twitter, Youtube) you want to grow as an influencer on.
Instagram followed by YouTube are the best and top social media channels used by social media influencers currently.
You can get started on one or two social platforms and later expand to other platforms as well as you grow.
Also it would be beneficial to determine what media type you are mostly going to use. It is always recommended to try several media types because your followers are surely of different nature and not everyone will like to read text or slide images.
So if you are getting started with images, you can experiment with videos. If you are dealing with blogs and articles then it could be beneficial to try podcasts as well.
4. Post quality content
In the initial period you will have to work hard to collect followers on your social media profiles. You will only be able to make people follow you only if you have quality and unique content in your profile.
No one will follow you to see the similar content as other established influencers in the same niche as yours. So try to be as unique as you can.
Also make sure you don’t seem fake in your content. Try as much as you can to show the real you.
The research will help you understand about the trends in your niche and engagement of the audience. So a better research and publishing the quality genuine content will help you grow.
Make your social channel’s feed appealing and make sure to use the relevant hash tags in your posts.
5. Be authoritative and Real
As a social media influencer you will have to act as an idol for many of your followers.
So it is always suggested to be real and as authoritative as possible.
Try to win your followers trust and maintain with real opinions and products.
Don’t try to demonstrate your fake version because you will have to sustain your identity and fake identity won’t sustain around for long.
People follow social media influencers because they seem trustworthy than the brands trying to sell them products and the big name celebrities. So the way you talk about products should not seem like you trying hard to sell them.
And only promote the products that you genuinely like and have used before.
6. Post Consistently
Posting consistently is another essential strategy to become successful influencer in 2020.
Decide your posting schedules and try to stick to it strictly. It has been found that posting regularly can boost your engagement rates.
Make a long term plan for your social media profile and make sure you stick to your plan.
You can make use of online tools like Buffer, HootSuite etc. to schedule your posts on your social channels.
7. Engage with your Followers
The success of a social media influencer relies solely on their relationship with their audience. You will have to make your followers believe that you are a real person just like them.
This can be simply done by starting a conversation, let your audience have a say in your comments and respond to their comments in your content.
Get business account wherever it is available. This will help you find out who your followers are may help you produce even better content for you.
Include call-to-action in your posts, hosts giveaways and competitions, use popular and trending hashtags and post on trending topics in your niche to engage with your followers meaningfully.
8. Collaboration with Other Influencers
Another great way to grow as an influencer in your starting period is to find other influencers in your niche and make collaborations with them. This will help you as well as the collaborator to grow simultaneously.
It can be pretty tough to make collaborations with other influencers if you have very less followers than them but you can always try to connect with them for collaborations.
Else you can also find influencers with equal followers as yours and collaborate with them.
9. Reach Out To Brands
After you have got 1000+ fans, reach out the brands related to your niche.
Don’t be afraid to contact a brand just because you have low numbers in followers. If you have an engaged following then you will stand a good chance in landing the opportunity.
Send an email to a brand and wait for the reply.
If you don’t get a reply don’t get demotivated rather reach out other brands and keep pitching.
But be sure only to promote products that are relevant to your niche and the products that you genuinely like and use.
These methods will certainly help you grow as a social media influencer. Go ahead and create your image as a social media influencer.
If you want to get started with YouTube follow our complete guide to be successful YouTuber in 2020.